If ‘Black Lives Matter’, do ‘Asian Lives Matter’ too? Impact trajectories of organisation activism on wellbeing of ethnic minority communities

About the project

We are offering a fully funded PhD project in collaboration with the Economics and Social Research Council's (ESRC) South Coast Doctoral Training Partnership, to investigate the social impact of the successful ‘Black Lives Matter’ campaign.

The ‘Black Lives Matters’ movement has won support from many business organisations. In this project, you’ll evaluate how effective race-specific campaigns are in improving the wellbeing of target populations, such as the black community.

You’ll also explore whether other ethnic minority groups, such as Asians and East Europeans, feel more hope and solidarity or more excluded and marginalised by these race-specific campaigns. Would this affect their support of businesses who engage in race-specific activism?

This project takes a multi-disciplinary approach across:

The ideal applicant will have an understanding of advanced quantitative methodologies including secondary data analysis, surveys and qualitative experiments.

This is a supervisor led PhD project for equality, diversity and inclusion. We encourage candidates from under-represented backgrounds to apply.

• psychology
• marketing
• economics
• demography

Professor Paurav Shukla

• Luxury consumption
• Brand management
• Consumer behaviour and self-identity

Supervisors

• Supervisors: Professor Sabu Padmadas Professor of Demography & Global Health

Professor Sabu Padmadas

• Professor Sabu Padmadas: Professor of Demography & Global Health

Entry requirements

You require both of the following qualifications in a relevant subject area:

You'll also have an understanding of advanced quantitative methodologies including secondary data analysis, surveys and qualitative experiments.

• a 2:1 honours degree (or international equivalent)
• an MSc with 2:1 honours/merit (or international equivalent)

International applicants

If English isn't your first language, you'll need to complete an International English Language Testing System (IELTS) to demonstrate your competence in English.

You'll need to achieve a Band G, IELTS 7.0 overall with a minimum of 6.5 in all components.

Fees and funding

Full tuition fees and a tax-free stipend of £17,668 for up to 3.5 years.

There is also access to additional support for training and fieldwork.

How to apply

You must submit 2 application forms to:

• University of Southampton
• ESRC South Coast Doctoral Training Partnership

University of Southampton application

Apply to University of Southampton

You need to:

• choose programme type (Research), 2023/24, Faculty of Social Sciences
• choose PhD in Business Studies and Management (Full time)
• add name of the supervisor (Professor Paurav Shukla) in section 2

ESRC South Coast Doctoral Training Partnership

Apply to ESRC South Coast Doctoral Training Partnership

You must have submitted an application to us before completing the ESRC South Coast Doctoral Training Partnership form.

Faculty of social sciences

Email: fss-pgr-apply@soton.ac.uk

ESRC South Coast Doctoral Partnership

Email: scdtp@soton.ac.uk

Project leader

If you wish to discuss any details of the project informally, please contact Professor Paurav Shukla.

• email: p.v.shukla@soton.ac.uk
• phone: +44 (0)23 8059 8592

Research areas